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Mobilicity Recent Press Releases
March 3, 2010
Mobilicity appoints Joe Prodan as Chief Financial Officer

Toronto, ON – March 3, 2010 – Mobilicity is pleased to announce that Joe Prodan has joined its senior management team as Chief Financial Officer.

As CFO, Mr. Prodan oversees the new wireless carrier’s finance, legal and human resources departments, exercising a high degree of efficiency and fiscal conservatism. He has significant experience working at organizations with recurring revenue streams and long-term customer lifecycles.

“Joe brings tremendous value to our management team and business framework,” said Dave Dobbin, president and CEO of Mobilicity. “He has a solid track record of successfully ramping-up and running the finance and operations sides of subscription-based start-up companies. We are delighted to welcome him aboard.”

Mr. Prodan, a Certified Management Accountant, joins the new wireless carrier after four years as vice president of finance at SIRIUS Canada where he was a key member in its successful launch in Canada. In his role, he was responsible for the satellite radio company’s financial reporting, business planning and analysis, financial operations and administration.

Prior to joining SIRIUS, he was Director of Bell ExpressVu’s finance department, leading a large team responsible for financial reporting, subscriber billing operations, customer acquisition cost tracking and business analysis. As the company’s Director, Sales Operations, he managed the installation, warranty and distribution processes for over 3,000 national and independent dealers.

“Having previously experienced the growth and opportunity of working at subscription-based startup companies in other competitive sectors, I’m excited to play a role in helping Mobilicity develop the fiscal discipline and strategic focus that will contribute to its success,” Mr. Prodan said. “It’s an amazing time to be an entrant to Canada’s wireless market.”

About Mobilicity (DAVE Wireless)

Mobilicity, formerly known as Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), is a Canadian wireless carrier. The company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. Following the Canadian wireless spectrum auction, Mobilicity holds licenses which cover more than half of Canada's population in 10 of the 13 largest markets including Toronto, Vancouver, Calgary, Edmonton and Ottawa.  Further information about Mobilicity can be found at www.mobilicity.ca

For more information, images or interviews, please contact:

Sheryl Steinberg
Mobilicity
416-736-3806
media@mobilicity.ca

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