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Toronto, ON – July 15, 2010 – Mobilicity today announced its sponsorship of Scotiabank Caribana Junior Carnival, the junior version of the adult Caribana parade, which will feature more than 1,600 local youth masqueraders on parade at North York’s Yorkgate Mall this weekend.
“Mobilicity is excited to support Caribana and sponsor its Junior Carnival,” said Sara Moore, Vice President of Marketing. “Having recently opened a number of Mobilicity stores in the area and across the Greater Toronto Area, we wanted to support the families of the young people participating in this important local community event.”
In addition to offering exceptional value through its unlimited talk, text and data plans, Mobilicity offers excellent pay-per-use, direct-dial long distance to Caribbean countries, such as Barbados, Jamaica, and Trinidad & Tobago, for as little as five cents per minute.
Free ringtone promotion
The new carrier also announced it will offer a free ringtone from Mobilicity’s download store with any BlackBerry Bold 9700 activation today through September 15, 2010.
Mobilicity recently launched its unlimited 3.5G network along with pay-in-advance, unlimited talk, text and data plans that deliver the quality Canadians expect and the value they deserve.
The company’s industry-leading unlimited plans range from its North American text plan ($15/month) to its unlimited global text, talk, North American long-distance and data plan (with voicemail, call forwarding, three-way calling and call waiting for $65/month). All Mobilicity plans are unlimited, include free caller ID, Mobilicity to Mobilicity calling and do not require a contract or credit check.
About Scotiabank Caribana
The Scotiabank Caribana Festival is an exciting three-week cultural explosion of Caribbean music, cuisine, revelry as well as visual and performing arts. Now in its 43rd year, it has become a major international event and the largest cultural festival of its kind in North America. As Carnival is an international cultural phenomenon, the great metropolis of Toronto and its environs will come alive as the city explodes with the pulsating rhythms and melodies of Calypso, Soca, Reggae, Hip Hop, Chutney, Steel Pan and Brass Bands. The Festival Management Committee oversees the running of North America’s largest outdoor festival. This year the official launch of the Scotiabank Caribana Festival will take place at noon on Thursday, July 15, 2010 at Yonge-Dundas Square, and the parade will be staged on Saturday, July 31, 2010 from 10:00 a.m. to 6:00 p.m. For further information please visit www.caribanafestival.com.
About Mobilicity (DAVE Wireless)
Mobilicity, Canada’s UNLIMITED 3.5G mobile operator, provides city-based consumers with simple, value-packed talk, text and data plans on its state-of-the-art, unlimited 3.5G network – without contracts, credit checks or hidden charges. Formerly known as Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. Mobilicity was recently named one of Canada’s Top 25 Up and Coming Information & Communication Technology start-ups by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.
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For more information, images or interviews, please contact:
Sheryl SteinbergManager, Communications & PR
Mobilicity
647-70-PRESS
media@mobilicity.ca
