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Toronto, ON – July 23, 2010 – As a proud sponsor of Masala! Mehndi! Masti!, Mobilicity today announced it is hosting Bollywood Karaoke at the annual South Asian festival this weekend.
“We are thrilled to be to supporting the South Asian community,” said Sara Moore, Mobilicity’s Vice President of Marketing. “As the programming sponsor of the festival’s Artists’ Walkway we join with the community in celebrating its passion for music and the arts.”
The new unlimited wireless carrier is inviting festival attendees to sing Bollywood music favourites and enter to win a BlackBerry Bold 9700 and free month of Mobilicity’s $55 plan for unlimited talk, text and North American long distance.
Personalizing mobile phones for the South Asian community
Many of the karaoke songs are available on Mobilicity’s unique, customizable download store, which enables customers to personalize their phones with ringtones and wallpapers from Bollywood pop stars, Top 40 hits and Asian music sensations. The download store also features top-selling games and direct links to news sources from Canada (CTV, The Globe and Mail, Toronto Star) and South Asia (Reuters India, The Times of India).
This spring, Mobilicity launched its unlimited 3.5G network along with pay-in-advance, unlimited talk, text and data plans that deliver the quality Canadians expect and the value they deserve.
The company’s industry-leading unlimited plans range from its North American text plan ($15/month) to its unlimited global text, talk, North American long-distance and data plan (with voicemail, call forwarding, three-way calling and call waiting for $65/month). All Mobilicity plans are unlimited, include free caller ID, Mobilicity to Mobilicity calling and do not require a contract or credit check.
Mobilicity currently offers Unlimited Asia Long Distance, a $20 add-on to its unlimited local calling plans $35/month and higher. Unlimited Asia provides unlimited, convenient direct-dial calling to India, China, Hong Kong and Singapore. It also features very
competitive pay-per-use long-distance rates to South Asian countries, including Bangladesh, India, Pakistan and Sri Lanka, starting at five cents per minute.
Mobilicity’s Bollywood Karaoke event is being held at the Mobilicity booth in the Better Living Centre at Toronto Exhibition Place throughout the festival.
About the Masala! Mehndi! Masti! Festival
This 2010, Masala! Mehndi! Masti! celebrates its 10th year anniversary. Meaning Spice! Henna! Fun!, M!M!M! is North America’s largest South Asian festival with over 100,000 attendees each year. The festival aims to introduce a cultural explosion to the mainstream and celebrate the many talented South Asian, or South Asia inspired, artists that exist globally. This multigenerational presentation fuses traditional and contemporary artistic expression through music, dance, film, theatre, literature and poetry, natural health practices, social issues, cuisine, arts & crafts and much more! The festival is free admission and open to the public from July 23-25, 2010 at The Exhibition Place, Toronto. For more info on M!M!M!, link to: www.masalamehndimasti.com Facebook: search Masala! Mehndi! Masti! | Twitter: @mmmfestival|
About Mobilicity (DAVE Wireless)
Mobilicity, Canada’s UNLIMITED 3.5G mobile operator, provides city-based consumers with simple, value-packed talk, text and data plans on its state-of-the-art, unlimited 3.5G network – without contracts, credit checks or hidden charges. Formerly known as Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. Mobilicity was recently named one of Canada’s Top 25 Up and Coming Information & Communication Technology start-ups by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.
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For more information, images or interviews, please contact:
Sheryl Steinberg
Manager, Communications & PR
Mobilicity
647-70-PRESS
media@mobilicity.ca
